The clinical infrastructure for
DTC brands that own the customer.

For founders building DTC telehealth, whether you are launching your first brand or running a multi protocol business at scale. The work that involves a physician, a prescription, or a regulator is the work you do not need to build yourself. We have built it.

Talk to the DTC team

New to telehealth? Start here

30-minute scoping call. Most integrations scoped in one call.

For first-time founders
and established brands alike.

Beluga is the doctor network and clinical layer behind hundreds of DTC brands today. If you are launching your first telehealth brand, the work you actually need to do is brand, marketing, and customer experience. Everything that involves a physician, a prescription, or a regulator already exists. You plug in.

There are three ways DTC brands typically work with us. If you do not have a tech stack yet, you can launch on a platform partner. These are companies in our ecosystem that provide a white label DTC telehealth platform pre integrated with Beluga behind it. If you already have a stack, you plug in via direct API. If you are building infrastructure that other brands will plug into, talk to us about becoming a platform company yourself. All three paths run on the same clinical infrastructure. The platform page covers the full comparison.

Built for DTC conversion.

No photo ID upload at intake.

Photo ID uploads are one of the largest single drop offs in standard telehealth intake flows. Beluga's intake runs identity verification in the background and only falls back to manual ID upload when the automated match fails.

No full body photos for GLP-1 visits.

Full body photo uploads do not improve clinical decision making for weight loss visits. They do drop conversion. Beluga's GLP-1 protocol does not require them. Where photos are clinically appropriate (dermatology, scar treatment), we still use them.

Self-service questionnaire editing.

Questionnaire copy, branching logic, and front end fields update without filing tickets or burning dev cycles on our side. Compliance review still runs. You do not wait on us to change a button label.

Branded medication access.

Wegovy, Ozempic, Zepbound, Mounjaro. Direct from manufacturer routing through a unified UX so patients stay inside your brand's payment flow.

Common entry points

for DTC brands.

Launching a new GLP-1 brand and want to avoid provider lock in from day one.

Adding TRT, dermatology, or sexual health to an existing weight loss brand and need protocol depth fast.

Switching off a legacy provider after a data breach, opaque pharmacy markup, or merchant access dispute.

How migration works →

What we hear from DTC brands
switching to Beluga.

Payment structure has to flex.

Three-month versus six-month commitments. AutoRx with structured fee progression for GLP-1 weight loss. Subscription versus one-time charges. Beluga supports the payment architecture. Your merchant stays yours.

Compliance shouldn't require a dev sprint.

Questionnaire updates, FTC claim flags, and protocol revisions move through Beluga's clinical and compliance team, without partner engineering work.

Pricing visible before integration.

Per visit pricing, pass through pharmacy costs, and the full economic picture shared on the scoping call, before integration begins. No revenue cut. No fees added after.

Sound like
your business?

Our DTC team scopes most integrations in a single 30-minute call.

Talk to the DTC team

The clinical infrastructure forDTC brands that own the customer.

For first-time foundersand established brands alike.