Founded 2020.
Profitable from the first visit.

Beluga is the clinical infrastructure behind hundreds of digital health brands today. Six years in market. Family run. No outside capital. The roadmap is set by the partners we serve, not by an investor exit timeline.

Scope your integration

30-minute scoping call. Founders still on most early conversations.

Two brothers,
six years, no investors.

Beluga is a family business. Jonah, the CEO, is a board certified family physician who spent his career widening access to care, including some of the early physician work in direct to consumer telehealth as the category took shape. Jake, the CTO, is his brother, an engineer who architected the clinical workflow engine, pharmacy routing, integration layer, and partner dashboard in house. Two founders, six years, no investors steering the ship.

The family business framing matters because it shapes how decisions get made. Profitable from the first visit. Self-funded throughout. We have never raised outside capital, never shifted a roadmap to satisfy an investor narrative, and never built a feature because it was a fundraising story. Every dollar of growth has been earned on a partner's visit volume. That structure produces a particular kind of company: stable, deliberate, and willing to say no to revenue that is not the right revenue.

Two founders. Six years. No investors steering the ship.

A physician who spent his career widening access to care, and an engineer who builds so the technology actually serves that mission. Beluga is what happens when those two things are run by the same two people, and a growing team of clinicians, engineers, and compliance specialists, for six years.

Jonah Mink, M.D.

CEO and Co-Founder

Board-certified in Family Medicine, licensed in all 50 states plus DC. Trained in family medicine and community health, with a career spent improving access for vulnerable populations, community health worker programs with the WHO, underserved communities in West Philadelphia, migrant populations in Israel, and population health initiatives built to widen access and reduce cost burden. One of the early physicians in direct to consumer telehealth as the category took shape. Still practicing.

Jake Mink

CTO and Co-Founder

A focused systems thinker who builds because he wants the technology to matter. Architected Beluga's clinical workflow engine, pharmacy routing, integration layer, and partner dashboard in house. Every decision measured against three questions: is it best for the patient, best for the doctor, best for the integration partner.

Why we
built this.

The thread runs back further than telehealth. Global health work. Community health worker programs with the WHO. Underserved communities in West Philadelphia and migrant populations in Israel. Population health initiatives designed to widen access and reduce cost burden. When direct to consumer telehealth took shape, it was not a pivot from that work. It was the same mission in a new medium: use the technology already in everyone's hands to route around the supply and access constraints baked into the legacy medical system.

Beluga is that thesis, generalized. The model that started in lifestyle medicine works just as well for preventive and population health, inside health systems, and more importantly, for the people the legacy system leaves outside them. That is why the same infrastructure serves a DTC brand, an established operator, and a health plan closing HEDIS gaps. The access problem is the same problem. We just keep pointing the same engine at it.

"Building the e-commerce front end is easy. Building compliant medicine at scale is hard, and most new entrants will hit a wall there."

Dr. Jonah Mink, CEO

How we talk to
prospective partners.

Three things Jonah ends up saying on almost every scoping call. The wedge is not a marketing line. It is the operating philosophy.

"There are four pillars to making this work. We own one."

Branding. Intake and commerce. The doctor side. Pharmacy. Beluga owns the doctor pillar by default and can reach into the others if it helps. Partners who already control branding and commerce do not have to give those up to plug in a clinical layer. That is the whole thesis.

"If you have better pharmacy pricing, use yours. We're not marking up."

Said in real time on real sales calls. We pass the drug cost through and add a transparent facilitation fee for our role. Partners with better pricing get to keep it. We integrate their pharmacy and they pay Beluga nothing additional on fulfillment.

"We know what we do well. We don't chase everything."

We have turned down protocols and partners that would have been good revenue but bad medicine. A complex KRYSTEXXA gout management program for a payer. Opioid replacement workflows outside our Suboxone scope. When something needs a specialist, we say so and refer it out.

"Profitable with every transaction. Zero capital raised."

Six years in market. Full decision making at the leadership level. That is what keeps us dynamic and modular. We are not optimizing for a fundraise narrative. We are optimizing for the next partner we sign.

What we believe
about this industry.

Compliance is the moat.

Telehealth gets harder every year, not easier. FTC enforcement, state by state synchronous requirements, controlled substance scrutiny, pharmacy regulations. Brands that treat compliance as overhead get caught. We treat it as infrastructure.

Modularity beats monoliths.

All in one platforms lock brands into pharmacy markups, opaque merchant relationships, and rigid tech stacks. The brands that scaled fastest pulled themselves out. We were built to be pulled into a stack, not to swallow one.

Physicians, not extenders.

Our patients are treated by physicians because the legal, clinical, and trust stakes of telehealth deserve that floor. This costs us margin. We think it is the right floor.

Every partner
gets a pod.

Not jargon: a named clinical lead, a named engineering contact, and a named account manager, all in your dedicated Slack channel. Average response time during business hours is under 30 minutes. You can reach the founders too.

This is the operational reality. The "pod" exists because we ran the alternative for two years (ticket queues, generic support inboxes, escalations that died in a CRM) and watched partners churn over it. So we productized the staffing model. Every Beluga partner gets the same.