Plug into Beluga
without rebuilding your stack.

Three integration paths. Direct API for partners with their own dev team, integrated commerce stack via a platform partner for speed to market, or commercial terms for operators who want to become a platform themselves. Same clinical infrastructure behind your brand, different scope and timeline depending on the team you have today.

Schedule a scoping call

Request API documentation

30 minutes with engineering. Sample payloads and timeline by the end of the call.

This page is for technical buyers and established operators. If you're new to telehealth infrastructure entirely, start here for the orientation walkthrough. Otherwise, read on. Everything below assumes familiarity with API integration, EMR workflows, and pharmacy routing.

Where Beluga fits
in your stack.

Telehealth is four layers: acquisition and marketing, intake and commerce, clinical care and pharmacy, support and retention. Beluga owns clinical and pharmacy by default and can reach into the adjacent layers if it helps. The diagram below shows what Beluga handles and what your team typically keeps.

What's included
at each layer.

Acquisition and marketing.

You own this layer end to end. Brand, paid acquisition, lifecycle marketing, content, landing pages, and the customer relationship. Beluga is invisible at this layer. We do not market to your patients, we do not own their email addresses, and we do not insert ourselves into the channel.

Intake and commerce.

Patient portal, secure messaging, e-commerce, subscription billing, and CRM. You can build this yourself, plug in a platform partner who has it pre integrated with Beluga, or run Beluga's hosted intake under your subdomain while keeping your own commerce stack. Three configurations, all using the same Beluga clinical layer behind them.

Clinical care and pharmacy.

The physician network, the EMR, the clinical workflows, the protocols, the questionnaires, and the pharmacy rails. Beluga owns this layer end to end. Physicians are credentialed in all 50 states plus DC. Workflows are designed so the clinical work happens where the evidence says it should and the operational work runs in the background.

Support and retention.

Your team owns the customer relationship. Beluga provides the partner dashboard, the pharmacy fulfillment tracking, the compliance flag feed, and a dedicated pod in Slack so your support team has a direct line into clinical and operations when something stalls.

Three integration paths

Same Beluga clinical infrastructure behind your brand. The difference is who builds the patient facing layer and how fast you get to production.

Direct API integration

For partners with their own dev team and tech stack. You build the patient portal, e-commerce, and CRM layer. We provide the clinical API, documentation, and protocols. This is the longer of our two integration paths, though a motivated dev team moves faster.

Best for: established brands and operators with technical capacity, and brands switching from another provider who already have working infrastructure.

{
  "visit": {
    "external_id": "PARTNER-12345",
    "protocol": "weight_management.glp1.initial",
    "patient": {
      "first_name": "Jane",
      "last_name": "Doe",
      "dob": "1985-03-12",
      "state": "TX"
    },
    "intake_responses": [ ... ],
    "shipping_address": { ... },
    "payment_token": null
  }
}

Request API documentation →

Integrated commerce stack via platform partner

For partners who want speed to market without building from scratch. We work closely with a small set of platform companies that provide a white label DTC telehealth stack with patient portal, secure messaging, e-commerce, EMR, and CRM, pre integrated with Beluga. You handle marketing and brand. This is the fastest route to launch. Specific platform partners are introduced on the scoping call once we understand which fit is right.

Best for: first time founders and brands without a dev team.

Become a platform company yourself

For operators who want to build infrastructure that other brands can plug into. We support that path with the same clinical API and additional commercial terms designed for downstream resale. Talk to us about volume tiers, white labeling, and partner economics.

Best for: established operators, agencies, and multi brand holding companies.

Smart pharmacy routing,
in detail.

Pharmacy assignment is configured per medication, per partner, and per state. Inside the clinical workflow engine, each medication has a default routing rule that maps to one or more pharmacy partners. Partners can override the default at the medication level (route this Rx to my pharmacy, route that one to yours, route the GLP-1s direct from manufacturer) and at the state level (use this pharmacy for the states they cover, fall back to ours for the rest).

When you bring your own pharmacy, the integration runs through Surescripts where the pharmacy supports it, or through a partner specific API where it does not. Beluga maintains those integrations so your pharmacy contract stays in your hands. You see the underlying fulfillment cost in your dashboard, the pharmacy invoices you directly, and Beluga charges you nothing additional for routing the prescription.

The point is that pharmacy is configuration, not lock in. Most partners start with one setup and adjust over time as their medication mix changes. None of this requires a redeployment or a contract renegotiation.

Pharmacy and labs deep dive →

Insurance billing,

the underleveraged moat.

Beluga is credentialed nationally with commercial payers. For brands serving employer plans, value-based care programs, chronic care management pipelines, or HEDIS gap closure workflows, this unlocks revenue that compounder-only platforms cannot access.

HEDIS gap closure for Medicare Advantage and commercial plans

Chronic care management (CCM, RPM, PCM) pipelines

Health plans embedding telehealth into member care

Employer benefits platforms billing through commercial coverage

Visit-based fee structures, not PMPM, not capitation

Payer playbook →

We flag your site's claims

before regulators do.

Always-on monitoring of partner site copy for FTC and FDA claims compliance. State specific rules enforced automatically in the clinical workflow. Compliance posture is not a checklist. It runs in the background of every visit.

LegitScript certified

HIPAA, FDA, DEA, all 50 states plus DC

Mandatory video visits enforced where required

ISO 27001, SOC 2 posture, insurance carrier enrollment

Always-on monitoring of partner site copy

What you see
when you log in.

Every Beluga partner sees the same dashboard our team sees. Live visit queue with status. Pharmacy fulfillment tracking. Compliance flags and clinical escalations. Real-time API health. Direct Slack into your pod. No upcharge, no separate SKU. You will know when something is stuck before we do.

partner.belugahealth.com / dashboard

Company Portal

Live · last sync 14s ago

Avg doctor response

28 min

API uptime · 30d

99.97%

Pharmacy on-time · 7d

96.2%

Recent averages, shown as an example.

Visits by Status

ADMIN

158

Ready for admin action

ACTIVE

95

Ready for doctor action

PENDING

362

Awaiting patient response

HOLDING

315

Not yet ready for action

Resolved Outcomes · 7 days

Prescribed 49 (92%)
Referred 1 (2%)
Canceled 3 (6%)

Recent visit · drill-down

visit_01HQXMK4T8

trt Holding

✓Consents Signed

✓Photos Approved

✓Prescription Sent

⬤Pharmacy: Delivered

⬤Lab: Completed

iLast update 4h ago

From kickoff
to production.

Most partners are live within 14-60 days depending on your integration path — platform partners at the fast end, direct API builds toward the longer end. We'll give you an exact timeline once we understand your setup. Either way, your team's main lift is the front end (direct API) or platform configuration (integrated commerce); Beluga handles clinical operations, pharmacy, and compliance throughout.

Phase 1

Discovery and contracting

Phase 2

Build and integrate

Phase 3

Testing and validation

Phase 4

Production launch

Ready to
integrate?

Pick the path that fits the team you have today.

Schedule a scoping call

Request API documentation

Plug into Belugawithout rebuilding your stack.

Where Beluga fits in your stack.

What's includedat each layer.